As the end of 2015 draws nearer, it’s time for companies to look back on their progress and review the ups and downs of their annual and quarterly sales results. For Polish 3D printer and 3D printing accessory manufacturer Zortrax, 2015 appears to have been a year of significant ups. The company estimates that total sales for its flagship M200 3D printer in 2015 have tripled when compared to the previous year, and that sales results during the Q4 2015 alone should be 25 percent higher than in the previous quarter.
The company also revealed that during the first three quarters of 2015, revenue reached roughly $6.5 million USD (PLN 25.5m)—twice as much as recorded in 2014—while its net profited amounted to roughly $1.3 million USD (PLN 5.3m), up from roughly $724,282 (PLN 2.8m). During this time period, 87 percent of Zortrax’s income was generated abroad, with Sweden and the UK showing particular interest in the company’s most important market, Europe, and an increasing sales presence shown in markets throughout Asia and North America.
The numbers are all very promising for the Polish startup, which initially launched its plug and play M200 desktop 3D printer via Kickstarter in 2013, and has since become one of the most established names in desktop 3D printing, thanks largely to its highly reliable machines and complete 3D printing ecosystem (consisting of 3D printers, software and materials).
Interestingly, this 3D printing ecosystem has somewhat affected the distribution of their sales earnings in 2015. While 84 percent of Zotrax’s income came from M200 3D printer sales in 2014, this year, that number is down to 74 percent. However, this is not due to waning interest, but rather to existing customer’s need to refill/replace their 3D printing materials, components, and accessories at a much higher rate.
“Every printer we sell generates a constant demand for 3D printing materials, which is why we expect this section of our income to grow in importance. We are constantly working on developing new materials with properties tailored to match our customers' needs,” said Rafal Tomasiak, Zortrax CEO and Founder. Sales of 3D printing materials represents 17 percent of their sales so far in 2015, while sales of components and accessories represents 9 percent.
The new Zortrax Inventure 3D printer
For the remainder of 2015 and in the upcoming New Year, Zortrax will have an entirely new source of revenue to look forward to. Earlier this year, the company revealed its second 3D printer, the Inventure, which is now available for pre-order for the discounted price of $2,399 (until December 23rdonly). According to Tomasiak, the number of pre-orders has already exceeded the company’s initial expectations, and they predict that sales of the new Inventure 3D printer will yield “visible results within the first quarter of 2016.”
“After analyzing our sales data for the M200 printer in the first two weeks of December, we can assume that the two products won't compete with one other; especially since they utilize slightly different 3D printing technology,” added Tomasiak. “After the first two weeks of December, sales of the M200 printer reached approx. 55% of the average monthly sales for this model in 2015.”
Most recently, Zortrax has opened its first 3D printer retail store in Warsaw, which is also the first 3D printing showroom of its kind in Poland. The company is planning to proceed with its debut on the Warsaw Stock Exchange in 2016, though with no official date announced as of yet. And while 2015 has certainly been a successful year for Zortrax, that trend is being felt by the industry at large. Earlier this year, the global 3D printing market surpassed the 500K units shipped milestone, and it is showing no signs whatsoever of slowing down.

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